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Positions for Entry into Multi-Billion-Dollar T20 Cricket Market

LPL Season Six Player Auction

LAFAYETTE, Colo., March 30, 2026 (GLOBE NEWSWIRE) -- urban-gro, Inc.(Nasdaq: UGRO) ("urban-gro" or the "Company"), operating as Flash Sports & Media, Inc., a vertically integrated sports, media, and experiential platform, today announced its entry into the global T20 cricket market through the LPL Season Six Player Auction on May 15, 2026, executed via the Innovative Production Group FZ, LLC (IPG) platform. The milestone positions the Company within a multi-billion-dollar sports media ecosystem serving an estimate global fan base of 2.5 billion people, with a strategy focused on monetizing media rights, sponsorship, and live experiences at scale.

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