Lanka Premier League Season 6 — Potential Record 600-Player Pool
Vertically Integrated Sports & Media Platform Enters USD 5 Billion+ Global T20 Ecosystem; LPL Season 6 Expects USD 25–30 Million Local Economic Impact with July–August 2026 Tournament Window
LAFAYETTE, Colo., April 13, 2026 (GLOBE NEWSWIRE) -- urban-gro, Inc. (Nasdaq: UGRO) ("urban-gro" or the "Company"), operating through Flash Sports & Media, Inc., a vertically integrated sports, media, and experiential platform, today announced that Lanka Premier League ("LPL") Season 6 — executed via its subsidiary Innovative Production Group FZ, LLC ("IPG") platform — is expecting record-breaking expansion. Season 6 is projected to feature the largest-ever LPL player registration pool of 500 to 600 athletes expected to be drawn from the world's top cricketing nations, elevated by a marquee roster of global superstars and the expected appointment of T20 legend Chris Gayle as official Brand Ambassador. The Company's entry into the global T20 cricket ecosystem — serving an estimated 2.5 billion fans worldwide — represents a pivotal milestone in its strategy to monetize media rights, sponsorship, and live experiences at scale, with LPL Season 6 expected, based on third-party industry estimates, to generate approximately USD 25–30 million in local economic activity.
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